Business
Attract Customers To Your Business
Getting Customers to Your Business
The most important aspect of any business is customers. With buying customers, selling the product or service can be a snap. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build your business sales with buying customers, your advertising must be seen or heard by potential buyers. And successful advertising will cause them to react to the advertising in some way. To interact. The credit for the success, or the blame for the failure, of almost all ads, reverts back to the ad itself.
Generally, the “ad writer" (copywriter) wants the prospective customer to do one of the following:
In order to elicit the desired action from the prospective customer , all ads are written according to a simple “master formula" which is:
1) Attention - attract the attention of your prospective customer, the reader.
2) Interest - maintain their interest.
3) Desire - cause the prospective customer to desire, to need, your product.
4) Demand - your call to action for your prospect.
Remember the basic rule of advertising copywriting: If the ad is not seen, it cannot be read, if its not read, it won't stimulate a sale. If your ad does not command or grab the attention of the potential customer, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already , or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in getting, and maintaining, customers.
The most important aspect of any business is customers. With buying customers, selling the product or service can be a snap. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build your business sales with buying customers, your advertising must be seen or heard by potential buyers. And successful advertising will cause them to react to the advertising in some way. To interact. The credit for the success, or the blame for the failure, of almost all ads, reverts back to the ad itself.
Generally, the “ad writer" (copywriter) wants the prospective customer to do one of the following:
- Visit the store to see and judge the product for himself, or immediately write a check and send for the merchandise being advertised.
- Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing. The
bottom line in any ad is quite simple: To make the reader buy the
product or service. Any ad that causes the potential customer to only
pause in this thinking, to just admire the product, or to simply believe
what's written about the product - is not doing its job completely. The
“ad writer" must know exactly what he wants the reader to do, and any
ad that does not elicit the desired action is a waste of time and money.
In order to elicit the desired action from the prospective customer , all ads are written according to a simple “master formula" which is:
1) Attention - attract the attention of your prospective customer, the reader.
2) Interest - maintain their interest.
3) Desire - cause the prospective customer to desire, to need, your product.
4) Demand - your call to action for your prospect.
Remember the basic rule of advertising copywriting: If the ad is not seen, it cannot be read, if its not read, it won't stimulate a sale. If your ad does not command or grab the attention of the potential customer, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already , or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in getting, and maintaining, customers.
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