Business

Step by Step How to Build A Killer Brand

1. Build a solid product

Whats your core product?
Less categories, less mess
How much inventory do you have?
Manufacture locally early on
Work with a small manufacturer early on
Your products should seem to belong to the same family

2. Build a solid brand to sell your products 

What's the big idea?
Build a solid content strategy
Whats your brands personality?
Show what makes you remarkably different
Associate your brand with a certain lifestyle
Tell your story
Consistency is everything
Hire people from your target demographic

3. Position your brand 

Sell something exclusive
Price down one of your products
Who is your hero brand?
Mark your average prices up

4.Enhance the perceived value

Whats the perceived value of your brand?
Use Product pictures that convert
Use detailed  product descriptions
Show product packaging to show perceived value
The product pictures should match the delivery experience

5. Build a shopping friendly website 

It doesn't always have to be the first step
Start offline
Ignore details early on
Create a clear sales flow
Have a welcome page or home page
Have a product search bar
Easy to navigate product page
Easy to use shopping cart and checkout
Optimize touch-points
White spacing 
Update your website regularly
Rotate your inventory

6. Build trust 

Go beyond security points
Be honest with your customers
Show honest product reviews
Engage with your customers
Share personal experiences
Do not  always post to be selling
Treat all your customers like they are VIP