Business

BLOG BUSINESS PLAN

1. BRAND

Brand Name

• You should come up with a brand name. This is the same as your blog name. Don't need to go over the top - keep it simple.

Vision & Mission of The Brand

• What's the vision you have for your blog + business?
• Why are you doing what you are doing?

Brand Style

• Your branding has to look cohesive. Create a cohesive and attractive brand style.
• Decide on your brand colors, brand fonts and other aesthetic aspects of your brand. This will be incorporated uniformly across your website, social media platforms, and other collaterals.

Brand Vibes & Values

• What vibe/ values do you want people to associate your brand with?

2. NICHE & TARGET AUDIENCE

Target Audience

• Who are you targeting (specifically) with your website?
• Why?

Competitor Analysis

• Who are your competitors? Go scope out the situation. I always tell my 1:1 private clients: You don't open an offline ice-cream store without checking out the other ice-cream stores down the street, do you?
• What do they write about? What are they selling? How do they position themselves?

3. WEBSITE SET-UP

Infrastructure

• What host will you be on? What domain name provider will you use?

Content Planning

• What topics will you blog about? Having some idea of what your blog content will consist of. This will save you valuable time later. Make sure it is something that your target audience (that you've decided earlier) would want.
• Also, how often will you post?

4. EMAIL LIST BUILDING

What Will You Be Sending Your Subscribers?

How Often Will You Send Emails?

• Best to get this out of the way and decide once and for all. Once a week is a safe decision.

5. MARKETING: SOCIAL MEDIA

Facebook Fan Page Strategy

• Chances are you will want to create a Facebook business page. You need a plan for that!
• Some things you'll have to decide and plan for include: What will you post on the page (make sure it is interesting to your target audience)? How often will you post on your Facebook page?

Facebook Group Strategy

• Many people decide to create a Facebook group.
• You don't need to have a Facebook group. Feel free to skip this section (or any other section in the social media section, actually). Not every business has to be on every single social media platform.

• What's your Pinterest strategy, if any?

• What's your Instagram strategy, if any?

• What's your Twitter strategy, if any?

6. MARKETING: OTHER STRATEGIES

Other Strategy #1

• Here, you plan for any other ways that you intend to market your business.
• For instance, you could choose to collaborate with other businesses, or do networking events offline, etc. Whatever it is, be sure to include it in your blog business plan.
• How will you be marketing your business via these channels? When will you start? Who will you be working with? Etc.

Other Strategy #2

• Repeat if you have multiple other marketing strategies if any.

7. MONETIZATION

Financial Goals

• What's the income goal that you aim to reach for this blog + business? Make sure that it's a specific income goal, and have a timeframe for it too.

How Do You Intend To Monetize?

• What are some monetization channels that you intend to use for your blog?

8. ACTION ITEMS